23. iSTAR Living Literature
The question to be asked is “why is it so hard to implement sustainability in today’s society?” The next generation of leaders crawls among us. To permeate sustainability throughout the world we must educate our children on what it means to be a global citizen: that our actions and inactions impact the people we love and the planet we inhabit. We are all connected in a unique, beautiful, ever-changing world.
iSTAR is less a product than a platform – an online platform for parents, teachers, authors, and illustrators who seek to deepen the relationship of storytelling with kids. iSTAR is a new form of living literature that puts children at the center of each creatively unique story. This collaborative platform uniquely crowd-sources content generation, offering each user a perfectly personalized story while allowing uninhibited growth of content to choose from.
Fully customizable children’s books, with a focus on lessons of sustainability and community, will help deepen learning by doing. Unique personalization of each story gives ownership to the audience, with each reader becoming the star of their own story. By making this personalization as realistic as possible with the dynamic use of actual photos and names, the story truly comes to life, engaging like never before. Books will be provided both digitally and in print.
iSTAR will create value for its stakeholders by supporting a deep, rich interactive environment that will delight and engage a new generation of sustainably minded people.
Why it should be recognized:
Research shows people spend $3.1 billion on children's books annually. With e-books and apps on the rise, there are new opportunities to turn traditional storybooks into interactive experiences. With children's stories holding 6 of the top 10 paid iPad book-app sales in 2011, the introduction of the app-market increases market size from $3 billion to $30 billion.
Beyond this viable market exists a need: a need for our future leaders to understand and consider a more integrated, global community. The solution is our kids. iSTAR is the platform to moving forward.